Textile and fiber manufacturers often are not part of the fashion industry’s conversation. Sensil sought to change that, bringing their promise and commitment of expert craftsmanship to customers, partners and consumers.
The goal, in everything from identity design to communications, aimed to merge invention with humanity. Creating a seamless, simple but strong story of Sensil’s superior performance—in fabric, in innovation, in design.
DXC Technology is a new IT services leader created from the merger of CSC and HPE Enterprise Services. To launch it, we had one chance to make an impression and only 67 days, in a market where every competitor’s message is, “Digital is disruptive and you're falling behind.” But customers already know that. What they need to know is how to get stuff done.
This isn’t the time to get complicated. Or to get distracted by shiny objects. From urgent care to wellness programs and everything in between—this is when a healthcare plan should feel like a steady hand. With a simple goal of lower costs, more reliability, and greater employee satisfaction. They meet you where you are. And when you need help, they simply say: One step ahead of you. We’re in this together. We’re on it.
E-payables are the latest solution in commercial banking. We helped US Bank “Take the Lead” with this eye-catching 3D direct mail piece. A follow-up brochure filled in all the details.
When an Art Director and Producer become best friends over their creative curiosities...good things happen!
We built an in-house stop-motion production studio to make social media films and GIFs for O-I, the world’s largest manufacturer of glass bottles and jars. We came up with the concepts; designed and built all props; did all the photography; edited, finished and posted the completed spots. Ultimately, our in-house studio created a new revenue stream for Doremus.
See more #chooseglass videos here.
Embraer wanted a next-generation campaign to introduce their next generation of jets. We put bold messages in graphic type to get pilots and commercial airlines excited about the future of flight.
When the social movement called Glass is Life, needed its own brand book, it felt like we were doing something right. This interactive tool was such a success, the brand book evolved to a Volume 2.
AWARD: BMA B2 – Award of Excellence
CSM sells flour and other ingredients to professional bakeries around the world under dozens of different brand names; they wanted to go to market as one company.
For them I brought their logo to the next level of expression unifying their mosaic element, while also giving it a global feel to help unify their many brands. A brand book was then created as well as a new brand story in both video and print.
FUN FACT: One of my favorite client comments ever when going through logo concepts, "yes, we are a capital letters company!"
A monthly series within the social campaign Glass is Life.
See more video from this series here.
Initial branding work done for Swim City. More to come!
An ode to partnership at the highest level. We celebrate what makes a great partnership work, using different visual metaphors to illustrate. The tone is human, warm, slightly whimsical, and heartfelt. The heft of this spot comes as much from creating the feeling that this is the kind of company I want to partner with. The new offerings and expanded network support the overall promise of Sun Life’s fidelity and goodness.
Doremus celebrated its 110th birthday. It was news they wanted to share with their friends, clients and employees around the globe.
AWARD: BMA B2 – Award of Excellence
Silkscreened typographic poster for the Whitney exhibit.
(Polaroid image silkscreened as a halftone)
“Pfizer Spins Off Animal Health Unit in $2.2 Billion I.P.O.,” read the New York Times headline. Zoetis was a 60-year-old “start-up” that began life as the largest animal health company in the world. I was part of a team across multiple Omnicom agencies that worked to coordinate a global campaign for a single-day worldwide launch.
48-page book that takes a collection of jeans (my collection) and abstracts them into a new way of looking at the pants you wear everyday. Simple illustrations, paired with super close photography give this book a nice sense of tension between the pages throughout.
Lots experimenting with typography mixed in with different papers to answer the nontraditional wedding invitation!
People as Pixels is a commentary on Spencer Tunick’s artwork. Developed to show the reader the lack of humanity in his installations.
The piece talks about how there are many layers that make up a person, designed with vellum layers to reveal more and more as the story progresses.
Illustrations defining psychology experiments. The solution: a single black line outlines the experiment while a transparent blue shape displays the participants behavior.