Textile and fiber manufacturers often are not part of the fashion industry’s conversation. Sensil sought to change that, bringing their promise and commitment of expert craftsmanship to customers, partners and consumers.
The goal, in everything from identity design to communications, aimed to merge invention with humanity. Creating a seamless, simple but strong story of Sensil’s superior performance—in fabric, in innovation, in design.
DXC Technology is a new IT services leader created from the merger of CSC and HPE Enterprise Services. To launch it, we had one chance to make an impression and only 67 days, in a market where every competitor’s message is, “Digital is disruptive and you're falling behind.” But customers already know that. What they need to know is how to get stuff done.
This isn’t the time to get complicated. Or to get distracted by shiny objects. From urgent care to wellness programs and everything in between—this is when a healthcare plan should feel like a steady hand. With a simple goal of lower costs, more reliability, and greater employee satisfaction. They meet you where you are. And when you need help, they simply say: One step ahead of you. We’re in this together. We’re on it.
Embraer wanted a next-generation campaign to introduce their next generation of jets. We put bold messages in graphic type to get pilots and commercial airlines excited about the future of flight.
Doremus celebrated its 110th birthday. It was news they wanted to share with their friends, clients and employees around the globe.
AWARD: BMA B2 – Award of Excellence
When an Art Director and Producer become best friends over their creative curiosities...good things happen!
We built an in-house stop-motion production studio to make social media films and GIFs for O-I, the world’s largest manufacturer of glass bottles and jars. We came up with the concepts; designed and built all props; did all the photography; edited, finished and posted the completed spots. Ultimately, our in-house studio created a new revenue stream for Doremus.
See more #chooseglass videos here.
Initial branding work done for Swim City. More to come!
What’s missing in the rush to pursue the latest, shiniest, most powerful digital technology? It’s people. There’s no doubt the future is digital. But focusing on technology alone makes it hard to see the broader issues every business faces. It’s the vital look at our changing world from the point of view that matters most: The human perspective.
A monthly series within the social campaign Glass is Life.
See more video from this series here.
Posters created for Hudson Yoga Project.
When the social movement called Glass is Life, needed its own brand book, it felt like we were doing something right. This interactive tool was such a success, the brand book evolved to a Volume 2.
AWARD: BMA B2 – Award of Excellence
Illustrations defining psychology experiments. The solution: a single black line outlines the experiment while a transparent blue shape displays the participants behavior.
Silkscreened typographic poster for the Whitney exhibit.
(Polaroid image silkscreened as a halftone)
CSM sells flour and other ingredients to professional bakeries around the world under dozens of different brand names; they wanted to go to market as one company.
For them I brought their logo to the next level of expression unifying their mosaic element, while also giving it a global feel to help unify their many brands. A brand book was then created as well as a new brand story in both video and print.
FUN FACT: One of my favorite client comments ever when going through logo concepts, "yes, we are a capital letters company!"
Lots experimenting with typography mixed in with different papers to answer the nontraditional wedding invitation!
People as Pixels is a commentary on Spencer Tunick’s artwork. Developed to show the reader the lack of humanity in his installations.
The piece talks about how there are many layers that make up a person, designed with vellum layers to reveal more and more as the story progresses.