Design + Art Direction

Zoetis

“Pfizer Spins Off Animal Health Unit in $2.2 Billion I.P.O.,” read the New York Times headline. Zoetis was a 60-year-old “start-up” that began life as the largest animal health company in the world. I was part of a team across multiple Omnicom agencies that worked to coordinate a global campaign for a single-day worldwide launch.